Children are at the heart of our brand, and we believe that as future leaders and innovators they should have the best start in life. We want them to live a healthier lifestyle so we team up with their favourite characters to create some of the most awesome ranges they could ever wish for!
We believe in empowering future generations making better choices and we are proud to produce our own formulations from scratch to improve what there is on the market.
THE IMPORTANCE OF CUTTING SUGAR
& EMPTY CALORIES
The majority of tooth decay in children under 6 is untreated. (NHS 2016)
1/4 of 5-year-olds have tooth decay with on average 3 or 4 teeth affected. (NHS 2016)
In 2016, an estimated 41 million children under the age of 5 years were overweight or obese. (World Health Organisation, 2017)
OBESITY IS A WIDESPREAD PROBLEM
1/4 of 2-10 year olds are overweight or obese.
1/4 of 11-15 year olds are overweight or obese.