The brand was founded  to first make to make healthy products affordable 


Worlds first Kids drink to use Stevia


creates the  First Tetra pack in Europe to use AR tech as standard for all our packs 


Winner of Best children's juice product at World Juice Awards


Appy launches the lowest calorie and sugar pouch drink on the market in the value sector 

Appy launches its forest friendly tetra packs listed with the largest supermarket in the UK


Winner of Innovation Award at Tutto Food


Winner of Best Children Drink at Loved By Parents Awards 



Winner of Business Innovation at FSB London


Created the worlds first all natural Ice pop



Appy becomes the number one pre school brand on the biggest online grocer in the UK


CSR: Pledged to accelerate its growth plans by 2020 to allow it to make bigger impacts for its CSR programmes by creating 3 new divisions in: Distribution, Private label and own label services


Pledged a new programme that would 1. make sure all its drinks had no added sugar 2. made sure all its foods were under 100 calories per serving 3. made sure only real milk was used and from approved milk sources



Working with British farmers to create its first on the go milk product for pre schoolers 



Launching its new breakfast ranges: Cereal and Biscuits



Rebranding the company to allow it to diversify its business to generate more profits to reinvest into better choices NPD (as part of its CSR pledges)

& now part of Whatever Brands

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