BRAND & BUSINESS
"OUR FRUITFUL MISSION" BOBBY PATEL FOUNDING PARTNER

‘High sugar, processed and artificial foods loaded with preservatives are rife within todays retail aisles. Nutritionally sound options are far less available than they should be, making it difficult for busy families to provide their kids with the sustenance they need.

 

This was an issue I wanted to address personally because my mother, friends, family members and the community I know at large,  have developed a dependence on sugar  due to an acceptance in society of this  preventable overconsumption that now needs to be addressed.

 

We didn’t just want to create more nutritionally balanced drinks, we also wanted these drinks to be accessible to all families and facilitate a healthier lifestyle.

 

This leads us nicely on to why we exist… we wanted transparency to be the foundation of our brand. Families know exactly what goes into our products, essentially nothing artificial and we make no compromise on this!

 

We didn’t just want to stop there though, we felt that we had an ethical responsibility to help people particularly kids understand exactly where their food comes from. This resulted in The Appy Green Project which helps communities connect with nature and take a vested interest in how their food is produced.

 

This is a peek into the thoughts that are behind our brand that we hope we continue to play a greater role in fighting today’s health epidemics with positivity and education.

 

We are on a mission to be the number one choice of brand for healthier families.’

OUR STRATEGY
WE DO ALL THIS “TO BE THE CHOICE OF BRAND FOR HEALTHIER FAMILIES”

BUILT ON PERSONAL VALUES

 

Developing our appealing family range is personal, due to my parents suffering from diabetes I wanted to form a movement by making everything naturally healthy and always delicious. I would only allow products to be made with nothing hidden and to be something I would give to my own family. We want to be the brand families trust to always deliver something healthier.

 

FAMILIES COME FIRST

 

We will make our own brand offering more appealing by refining our use of natural ingredients to create an even better taste for our healthier products range. We are here to put people first by making products that taste great and are also accessible.

 

We will do this by creating more flavour ranges that will appeal to a wider international market. We will create new pack formats and also enter into new product categories all with the aim of evolving them into a healthier alternative to exist in the family fridge.

 

NATURALLY SPREADING OUR MESSAGE

 

We will expand our brand into the highest sensitivity areas to address major concerns with high sugar related issues like Diabetes. We will be focusing on the Middle East and the Asia as we aim to grow our brand and reeducate families over the issues caused by sugar and artificial products.

 

NATURAL STANDARDS

 

We will also help retailers to reduce the sugars they supply to their customers by advising and offering our popular juice flavours in private label format. This will be done to help reduce sugars by a minimum of 50% in comparison with other fruit juice brands.

 

THE HEALTHY CHOICE

 

Our overall aim is simple; we want to be the number choice for brand for healthier families.

CAREERS

We do not currently have any positions available but feel free to send your CV to hi@appyco.com

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CONTACT US

+44 (0)844 840 0016

hi@appyco.com

 

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